The ridiculously engineered commercials with a majority of blacks in unrealistic situations is something the American people will ultimately reject at some point. Watch any 80s teen movie and the villain is a rich blond kid while the hero is a dark haired, probably Italian from the wrong side of the tracks. Plans for improving diversity and representation in advertising U.S. and UK 2022 Plans for adapting their marketing approach to improve diversity and inclusion in advertising according to. Portray those stories in your marketing. I resisted Facebook for years and opened up an account only when I had a small business and wanted to advertise to my community. Im a white senior male and a retired electrical engineer. (This, as the woke Left shames and cancels people such as fitness instructor Jillian Michaels for not praising the morbid obesity of the musician Lizzo.) Melissa Kandel, little word studio, 7. Motivational Values can be described and measured as positive or negative as at least five internalized values. It you really want to see how lopsided the commercials are with blacks watch sporting events and musical events. I think what irks me about it is the people making the choices. Unfortunately, the progressive mindset behind a lot of this nonsense has a firm lock on many, if not most, companies today. Theyre starting to wonder if pushing all of these agendas might just be costing them money. What exactly do you mean? . Shame on me. Just rather the observations of someone that knows more about marketing than most people. But must we pay for the sins of our fathers forever? Tv shows would have you believe all groups of friends are made up of one person each of a different race and a LGBT, its eye rolling ridiculous. I cant help but notice the blatancy of this and it feels so forced and ingenuine. $1000000 to the first mention of a TV commercial with a Filipino actor and no, not Bruno Mars. Movies and tv followed the same trend. 100% agree with your perspective. But one analysis that does spring to mind is this thread on Reddit in which the topic creator recorded the race of all 433 actors in Super Bowl 2022 commercials and compared the percentages to the actual U.S. population. Yes, everything has to have an urban feel to it now, as if that is something to aspire to. We respect you and are not part of this! A solution might be to use No actors! When brand loyalty goes out the window, consumers tend to price shop or product hop, turning most of our landscape into boring commodities. The roles have changed and girls no longer need to be saved. Toxic masculinity is out. So in short, replace the current population and weaken the next generation with confusion so there is nobody to fight back. 1. Todays Madison Avenue seems almost as preoccupied with social engineering as Hollywood. Some incorrectly say the need to raise funds and the desire to support real diversity puts universities in a bind. To that end, Tubi is actually a pretty great (and free!) This is the Kalergi Plan and the Frankfurt School opperating at full speed ahead. Its been that way for ages. Its so stupid. For example, hire a woman to communicate about womens issues.
Ethnic Diversity In Advertising Is At All-Time High - HuffPost UK The only ad that comes to mind is a boy in ballet tights eating a Rice Krispie Treat with his unseen dad voicing over a note he had written on the wrapper!! This is mostly what the alien sees on tv, so it must be true.
Diversity in Advertising: Avoid The Obvious 05/06/2021 - MediaPost Forced diversity is contentious because vestiges of oppression, exclusion, and discrimination remain. I suspect the marketing person has they gender, birthing person, 28 years old, white, in a cube on Madison Avenue, nose ring and purple hair.
A Diversity Report for the Advertising/Marketing Industry (2022) I feel myself going down the rabbit hole of racism It has actually made me racist somewhat. By doing so you are only infuriating the general public. Surprised? (Another is what Disney has done with the Star Wars franchise in erasing male leads.) It is Hispandering plain and simple and it is insulting to Latinos. Its safe, but it will take you away from this site to show you the video on YouTube. We are in deep shit. Im willing to do my part. When I approved advertising campaigns for my product lines, it needed to have actors and scripts representative of the target market we were trying to reach. And theyre shown eating burgers, guzzling beer, and lying on the couch with a remote when theyre not robbing houses. I also happen to feel very very bad for Asian and Hispanic people. I boycott all these companies with their PC bull****. The absurd overrepresentation of black people (12.4 percent of the population, remember) is the most visible problem. https://en.wikipedia.org/wiki/Child Not just in the race area, but other sensitive areas. I have no heirs and actually considered it for a moment but the HYPOCRISY of both BLM and the CRT government consultant who gets paid $20,000 for a LECTURE and $250 thousand annually by government. Or provide up to five specific focuses on diversity and do a Twitter poll or a poll via social asking peoplereal peoplewhat matters to them. I truthfully never paid much attention to skin color and such, but now I am seriously starting to resent the fact that it appears 90% of the people in commercials are black. You know that scene in Sleeping Beauty where Maleficent shows the prince what she has in store for him? I totally agree with everything youve written here . Excellent points. Clint Walker got a few breaks but that was an exception, maybe because he wasnt blonde. And Id still love to whack Mark Fuckerburg with a 36 axe handle every time I see his punk-assed smug mug. A specific mandate for the Society and Sustainability working group is to achieve equal representation in the media and creative supply chain. I had searched on impulse after opening the drop of new clothes in my favorite catalog and seeing not one model who looked remotely like me. Take a look at LinkedIn or anywhere else you see digital or print adverts and its predominantly black females. It can create feelings of resentment among otherwise fair and good people such as yourself, which I assume is exactly the opposite of what these brands and advertisers are meaning to do. ANA. They are grooming young minds. Im talking about ads in which we could all really see ourselves. For instance: the commercial for a deodorant applied to the butt-cheeks where the spokestool says Im not a mathematician but 5/10 is greater than 0/10. ~insipid. I really feel sorry for the kids being born today. Fake advertising, Bob? I cant even watch it on weekends anymore because most of the hosts and guests are black. Hispanics and Latinos are seeing themselves represented very little in advertising, which probably has them feeling pretty slighted given that they account for nearly 20 percent of the population and. And youre right, racism is racism no matter who is doing it. Also, they rarely riot and burn down cities. How dare you come after my little children like that? There were some American actors like Lex Barker and Ken Clarkbig mennot ever going to be mistaken for womenand they went to Europe to work because it was more traditionalmen were masculine and women were feminine (although they also made women-led action movies-Hollywood didnt catch on to this trend except in comedy films). I just finished a rather long article about the Frankford School and their agendas. Everything is about what I FEEL LIKE or I want.. Kris, I cant say you made a bad decision pulling the plug all those years ago. . Not so much. Simple dog. Ignore the diversity on tv, its a bunch of nonsense. CTV Advertising Means Diversity. Wish we could go back to the 90s.. when America had a backbone and when the cops could beat the crap out of the criminals without the cops going to jail for doing their jobs and the criminals being made into heroes. And if you take issue with that statement, look no further than the dozens of shootings that occur every weekend in Chicago, and just yesterday, the gun violence that erupted at a Juneteenth advocacy event in Washington, DC. Wow, where will this country get our future warriors? Im guessing you just watched Karate Kid? Sorry, but the black guy in the star wars wasn't such a good actor. Sadly I work for a large corporation and for self preservation reasons do not feel comfortable divulging my identity, given that todays social justice warriors will label anyone who even remotely disagrees with their world view as an -ist or a -phobe and will make it their lifes ambition to get said person fired. Click the DOWNLOAD NOW button for the full report. Yes, but if that group is grossly over represented in commercials, then white folk may think -hey, they be don ok now!..and we tknow their not. But alot of us are tuning out from media like this. An example. Race as a tie breaker. (Although, a quick Google search shows most of these body positivity models to be black, of course.) Staying silent is part of how we got here in the first place. Not like I am an advocate for blonde men or anything but more just an observation. When corporations like Google and Facebook have total control over the information and ideas that we are allowed to see and share, and the direction of the country is being altered by invisible forces with their own hidden agendas, then we as a country have big problems and wed better wake up. . It MIGHT be saying, instead, that there is no way any one is taking a chance to piss off a black Karen who thinks the buffoon or clueless black person is a form of a micro-aggression, or subtle racism, or some baloney like that! Thanks for speaking up, Jake. . Might you be the same Anonymous that authored American Divorce? If we targeted blacks, wed cast blacks. Again money and power for the rich was behind it money and power was behind slavery and it still is hopefully we will all get past the hate and discontent but, it wont happen by trying to force it. Some brands are particularly popular with people of different races. I am sad that white people are not represented in TV commercials. Inclusive and diverse campaigns start from within. Is it any wonder there is less racial harmony now? Appreciate your thoughts, Robert. As you can see from your anecdote, portrayals in commercials, let alone fictional comedy, are damaging as they affect and reinforce peoples formulation of stereotypes. why is this? Lets face it, were in a culture war and race is its beating heart. I dont post racist or incentive posts or replies, dont promote violent or Illegal activity, no abusive language or hate speech. When an ad looks that unrealistic, you can be sure I wont believe anything else it has to say, either. Sadly, this is happening not just in advertising, but everywhere. Wait until you see my Broadway production of an all WHITE Porgy and Bess!! 3. Im proud of that, but I think the powers that be are trying to protect themselves knowing that they lead almost all white ad agencies. I dont know about you, but I have no albatross around my neck. There was a shooting today in a predominantly black neighborhood where 13 people were shot by a young white male, the white male is claiming he was driven by the great replacement theory, of course I dont condone his violent act but it doesnt take much for The Fringe to react, these commercials that have erased the strong white male in our society will push many white males over the edge and into acts of violence against those they feel replaced by. In general when companies and advertisers say they want 50% minority representation they mean 50% black, not asian or hispanic. Its a phenomenon known as white replacement or white erasure, and those who champion it are the very same ones who would ridicule and call racists those who point it out. In addition, they are the highest paid athletes in the world (basketball and football) and take home 75% of the coveted music awards each year. That was . Its my belief that all these things are doing harm and serious damage and just pissing people off even more. The AT&T Fiber spot with the mom turning into a pixelated monster via video call ironically from one of the oldest corporations still operating into the 21st century, is one of very few commercials Ive seen recently that strikes gold. You drive by every day and dont notice it. But Ill bet its in the top 5 for virtue signaling. They have been totally emboldened and safe feeling, they dont need to wear a mask. 59% of people say they are more loyal to brands that stand for diversity and inclusion in online advertising. Far from being limited to advertising, it is government, healthcare, banking and finance, education (oh God, the public schools and colleges) . I doubt either are accurate. Very clear & accurate message!! Social media cookies offer the possibility to connect you to your social networks and share content from our website through social media. It's never a mixture of an Asian, Indian, Hispanic, Middle eastern men or women in any of these interracial relationships. That is the most frustrating part for audiences and movie studios alike. Eventually this transformed into the black sidekick or partnerand then eventually the white male lead was replacedand Will Smith and Denzel Washingtons son became the lead. My blood pressure increases every time I (try to) shop online (Target, Marks & Spencer, etc.). Period. Dont even get me started on Disney! Blacks have failed to adopt the mentality that they are American men and women but instead keep pushing the notion that society owes them something. Hit them where it hurts their profit margins and tell them why youre leaving. By that time (late 2021), the overrepresentation of blacks in advertising had reached absurd proportions, becoming blatantly and bewilderingly obvious to any fair-minded person who was paying attention. Its ridiculous given that white people in my town are the majority, and the majority of the library customers. Thus, transforming it into whatever ad execs need to do the tick the box for corporate. Right you are again, Robert. We are in the TOWER OF BABEL! Any time you want to get together and teach Mr Fuckerburg a lesson in humility just say the word. Think about that. Another word for it is indoctrination, and its rampant.
A Diversity Report for the Advertising/Marketing Industry (2020) Ever notice that on the so-called mainstream TV you never see any ads with a father and son anymore. If you look at some famous movies of the 80slike Back to the Future, the big blonde man is the bad guyBiff. They call out white privilege for those who have higher Motivational Values. Though I will say that Ive been seeing more Asians in commercials than whites now. All White men are portrayed as stupid, and now all smart funny characters are all POC. In reality, however, Muslims account for 14.3 percent of Londons population, and black Africans 7.9 percent. They are trying to do this to push off the negative view of investment houses after the crash. I hear you. It is actually quite embarrassing. Yes, just like race, the mouth-breathers behind all of these so-called equity movements have gone way overboard with regard to the representation of womens bodies. Ryan Vet, boon, Inc. A content diversity audit can allow your team to review previous content, gather insights and strategize future action, rather than reacting on a whim. Others wield it as a club. And insulting not only to our cultures, but to our intelligence as well. I guess the issue Microsoft has with my posts & or comments because they are from a conservative perspective.
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