Meanwhile, across Instagram, Facebook, Twitter, YouTube and TikTok,the WNBA set records for social media engagement with 135 million video views and 14.5 million actions. And the Las Vegas Aces, Connecticut Sun, Seattle Storm, Washington Mystics, New York Liberty, and Atlanta Dream all were on a decline. The workplace benefits historically marginalized groups enjoy from unionization are well-documented. Still, there were times that WNBA oversaturation bit the league. According to, the New York Knicks and Boston Celtics double-overtime game averaged 1.96 million viewers, topping out at an audience size of 2.87 million late in the game. The introduction of the NWO brought a drastic shift in television viewership, fueling WCW to an unpredictable 83-week smackdown in the battle for ratings supremacy while breathing new life into . NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. Game 2 (Oct. 13, ESPN) became the most-viewed Game 2 since 2003 and the most-viewed Finals game since 2017s Game 5. The network said Game 3 was the most-watched, with an average of 524,000 viewers. 6 seeded Dallas Wings and former Rookie of the Year Allisha Gray travel to Connecticut and 2021 WNBA MVP Jonquel Jones to take on the third seeded Sun on ESPNU and NBA TV at 8 p.m. . Are you interested in testing our business solutions? G Games Played. 2 seeded Chicago Sky and the reigning Finals MVP Kahleah Copper begin their defense of the WNBA title at home against the seventh seeded New York Liberty and All-Stars Sabrina Ionescu and Natasha Howard on ESPN2 at 8 p.m. The 2022 Women's National Basketball Association (WNBA) regular season games were watched by an average of 379 thousand viewers across ESPN, ESPN2, and ABC. The NBA is 75 years old, the WNBA 25. Meanwhile, Sabrina Ionesculed the league in jersey sales. Just two weeks later and five games in, WNBA ratings climbed even higher to 74% year over year growth. A hockey podcast that doesn't talk about last night's scores. Zoomph data shows the WNBA has a fan base that is nearly two times more female than average, which could mean more purchasing power than more male-centered sports, a strong sign for advertising. How do you get that bias out of that valuation model? I want to get that to 100 million. [12] So while television ratings were down 16 percent in the regular season, the league was pleased to simply be on more screens and in more minds during a blitz of sports in the late summer. 1 overall pick in the WNBA draft Saturday, April 17, 2004, in Secaucus, N.J. (AP Photo/Bill Kostroun). Our data would show we have about 30 million fans who interact with WNBA content in any given year. All Rights Reserved. We've been waiting for this kind of recognition for so many years. Womens basketball has steadily increased viewership year-over-year. "It's so interesting, . That likely gives the WNBA a roadmap forward and helps create a proof of concept for a league that is engaged politically and socially while remaining popular among sports fans. viewership dropped roughly 50 percent . Earlier this month, the Women's College World Series three-game championship series between Oklahoma and Florida State averaged 1.84 million viewers on ESPN up 15% from 2019. In, SportsPro. Terrell Buckley, a 14-year NFL veteran and Super Bowl champion, knows a thing or two about work ethic and during an XFL game on Sunday, he blasted his team for their performance. ET, before the No. Official Release The mens league casts a big shadow, which is why the WNBA plays its season from July to October. During 2021 opening weekend, Sky-Mystics WNBA regular season game averaged a 0.39 rating and 611,000 viewers on ABC, and a rematch of that Storm-Aces final later that day averaged a 0.39 and 598,000 on ABC both securing a place in the top three records of the leagues largest regular season audience in nine years, at that time. According to The Athletic, the 2022 WNBA All-Star Game peaked at 768,000 viewers. Also viewership for the seasons opening weekend rose 325% in Canada. I just really hope that this is the beginning and there's no backtracking. I would imagine a majority of people who watch the WNBA are people who watch the NBA, so its going to be a very difficult thing to build an audience when, even if you like (both leagues) equally, youre stepping on a Game 7 and thats going to take precedence, Lewis added. 2021 was also home to the most-viewed regular season game since 2012, when the Seattle Storm faced the Chicago Sky on August 15 on ABC, averaging 755,000 viewers. Discover WNBA viewership by year According to Statista, the average TV viewers of the WNBA regular season in 2016 was 224,000 and grew to 246,000 in 2019. Zoomph data shows the WNBA has a fan base that is nearly two times more female than average, which could mean more purchasing power than more male-centered sports, a strong sign for advertising.. Sign up for free newsletters and get more CNBC delivered to your inbox. For the first time in league history, the WNBA used in-game wearables by KINEXON and optical tracking technology by Hawk-Eye to generate 3D immersive highlights, which were used in real time during Prime Videos broadcast of the inaugural WNBA Commissioners Cup Championship Game. 3), the Phoenix Mercury (No. You can only download this statistic as a Premium user. However, the average viewership for the finals increased 15 per cent to 440,000. The 2021 NCAA Womens Final Four pulled some of its highest viewership numbers ever. Sunday's Game 1 of the ALCS on TBS drew 2.07 million viewers. 1 overall pick Rhyne Howard of the Atlanta Dream became the first rookie to win a Conference Player of the Week honor since Tamika Catchings in 2002. And the entire Finals series averaged 548,000 viewers, making it also the most watched since 2017. Womens tennis is as popular or more popular than the mens game, and womens gymnastics is much more popular than the mens sport. What percentage of WNBA viewers are female? National Basketball Association all-time triple double leaders 1946-2022, Value of National Basketball Association franchises 2022, National Basketball Association all-time assists leaders 1946-2023. Four other ABC telecasts this season became most-viewed regular season games since 2012: ESPN has been a WNBA rights-holder since the leagues inception 25 years ago and has a multi-platform rights agreement through 2025. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. The WNBA capped off its historic 25thregular season by delivering its most-watched season since 2008 for its television partners ABC, CBS, ESPN and ESPN2 viewershipwas up 51% over the 2020 season. It is the most-watched comedy debut on ABC in nearly four years. As soon as this statistic is updated, you will immediately be notified via e-mail. That number was up 18% year over year, according to ESPN, despite the competition. A bigger cut for the players means higher subsidies from their benefactor. The MLB World Series averaged 13.91 million viewers nationally, down 1.3% from last year. IN HISTORIC 25TH SEASON, League Sets Records for Merchandise Sales Online and Social Media Engagement . It then followed up the news by announcing prior to the start of the season that U.S. Bank would become the newest member of the WNBA Changemakers, the leagues collective of purpose-driven companies that harness their power to elevate women in sports and support the leagues mission around advancing diversity, equity, and inclusion. Please create an employee account to be able to mark statistics as favorites. The 2022 No. Visit ESPN to view 2022 WNBA stat leaders. The NBA watched the NFL capture an eleven-year deal worth more than $100 billion deal last summer. 3),Aja Wilson(No. ESPN said the 2021 WNBA Finals between the Chicago Sky and Phoenix Mercury attracted an average of 548,000 viewers throughout four games. A paid subscription is required for full access. In particular, the three stars of this years WNBA Finals Aja Wilson, Breanna Stewart and Sue Bird represented a clear top three in terms of social value, which Zoomph estimates based on the digital engagements and impressions these athletes generate relative to the approximate advertising costs on social media platforms. You cant ask for anything better than to have a 15 percent increase (for the Finals) when the NBA Finals is down 49 percent, John Lewis of Paulsen Sports Media Watch said last October. ET, followed by the eighth seeded Phoenix Mercury and the teams leading rebounder Brianna Turner taking on the No. Statista. It feels like it's growing at a point, Felicien said. September 21, 2022. The Nielson-measured average total viewers for national telecasts of NBA games was up 8% from the 2016-17 season at 1.28 million. WNBA 2021 commercial guide: Every franchise, every sponsor, all the major TV deals. Minnesota Lynxs Sylvia Fowles, in the final game of her illustrious career, became the first player in league history to log 4,000 career rebounds and Seattle Storms Sue Bird scored her 1,000. To use individual functions (e.g., mark statistics as favourites, set To use individual functions (e.g., mark statistics as favourites, set The NBA has 30 teams, the WNBA 12. As part of the agreement, the league established a new platform, WNBA Changemakers, to attract corporate investment in the league. Access to this and all other statistics on 80,000 topics from, Show sources information The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Dont let WNBA stories go untold. [Online]. Recently, Draymond Green, one of those highly paid male players, poured a little gas on the fire by offering his opinions on the subject (in short, the women shouldnt complain). For the 2021 season, the WNBA's combined viewership averaged 306,000 viewers. The WNBA fails to generate even one percent of the NBA's $8-$9 billion in revenue. The NBAs average ticket price is variously reported at between $51 to $89; the WNBAs $17. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. Currently, you are using a shared account. At the same time, the leagues digital footprint tells a slightly different story. The top two seeds the No. Amidst an unprecedented season in the NBA . Early metrics still showed spikes in WNBA viewership, with Game 1 racking up an average of 555,000 viewers for the most-viewed Finals' opener in five years. Will the recent increase in viewership and engagement provide the necessary proof of concept needed to propel the WNBA to the next level? "Average Tv Viewers of The Wnba Regular Season from 2016 to 2022 (in 1,000s). Take the Orange Hoodie campaign in which the league partnered with ESPN and athletes across sport to push its signature orange logo hoodie, sold by Fanatics, as well as general excitement in the lead-up to its opening weekend in late July. most-watched NCAA Tournament game in 10 years, WNBA Viewership & Ratings Growing In 2021, Fans prefer to attend Seattle Storm games on, During the WNBAs first season, the Phoenix Mercury had the highest a, In 2008 the Detroit Shock were the WNBA Champions. That would have been a perfect thing for them to have. The St. Louis Blues are 27-29-5 this season after they defeated the San Jose Sharks by a score of 6-3 in their last game. Further proof of concept was evident in the recent WNBA and Nike launch of three new uniforms for each of the 12 teams in the league. The 2003 championship featuring the Los Angeles Sparks and Detroit Shock remains the league's most-watch finals. The 2019 NBA Finals had 27% fewer viewers this year, compared to last year (17.85M to 10.4M). A paid subscription is required for full access. . Who is new Runnin Ute Keba Keita and how is Utahs 2022-23 roster shaping up? ESPN said the WNBA league attracted 417,000 total viewers for Game 4 of the WNBA Finals on Sunday between the Chicago Sky and Phoenix Mercury. That year, the minimum regular season attendance was on a Wednesday, with, The Miami Sols best highest attended regular season game was July 17, 2002 against the Sacramento Monarchs, with. Complement's plant-based kitchen sweepstakes Weather report: Study shows bovine meat and milk factors linked to colorectal cancer, Farm Rich plant-based mozzarella sticks in Walmart and Kroger, plant-based raw tuna coming to San Francisco restaurants The Beer You Should Order, Based on Your Zodiac Sign (Best Life . For instance, there may have been no more exciting moment in the WNBA postseason than Phoenix Mercury guard Shey Peddys buzzer-beater against her former team, the Washington Mystics, in the first-round single-elimination game on Sept. 16. The WNBA reported a 51% increase in viewership over the regular season in 2020. Black History Month: Emerging Leaders | Renee Montgomery: An Owner with a Players Perspective, WNBA Draft 2023 Presented By State Farm To Be Held On April 10th. That is a 49% increase compared to 2020 and 24% increase to 2019. In 2021, viewership numbers dropped 12% to 331,000 average viewers but still yielded the second-largest viewership since the 2004 Draft (601,000 views). Bill Laimbeer, a four-time NBA All-Star, was known as one of the Detroit Pistons' "Bad Boys" when they won NBA championships in 1989 . Four players logged seven triple-doubles in the regular season. WNBA Draft 2022 presented by State Farm averaged 403,000 viewers on ESPN, up 20 percent over last year, making it the most watched WNBA Draft since 2004. However, the average viewership for the 2020 finals increased 15% to 440,000. Would you be willing to send a $5 tip to our Venmo tip jar because it helps support our reporting? The four-round WNBA postseason features the eight teams with the best regular-season records. The showdown between UConn and Baylor in the Elite Eight round was the most-watched NCAA Tournament game in 10 years, excluding Final Four matchups. The league started the 25th season by introducing its new official game ball by Wilson Sporting Goods through a new multiyear global partnership. The highest-rated game in the WNBA's 25th anniversary season: an Aug. 15 contest between the Sky and Storm. The 2019 NBA Finals averaged a little more than 20 million viewers per game; the 2019 WNBA Finals averaged about 400,000 viewers per game. Revenues, of course, are not to be confused with profits. Learn more about how Statista can support your business. Other highlights from the season include: The WNBA Playoffs 2021 presented by Google tipped off on Thursday, Sept. 23, with two first-round, single-elimination games on ESPN2. The Pac-12 and SEC commissioners will be bringing NIL issues to lawmakers, High school girls golf: 3A region recaps, Richfield, Morgan, Union and Judge Memorial claim region titles, High school boys soccer: 3A/2A second round recap from Wednesdays games, It reportedly wont be long until the Mountain West Conference eliminates divisions, Change may be on the way for the transfer portal and college football recruiting. You may opt-out by. New York Liberty (No. The league reported 387,000 average viewers last year, up 123 percent from 2019. The leagues fixtures were averaging 357,000 viewers across ABC, ESPN and ESPN2 after the first five games of the current campaign, which is the WNBAs 25th season. Her Oregon teammates Satou Sabally (second overall to Dallas Wings) and Ruthy Hebard (eighth overall to Chicago Sky) also went in the first round. For a league that is still focused on growth and evening the playing field, the virtual pandemic season still produced reason for optimism. The 2021 WNBA Finals on ESPN networks and ABC Chicago Sky victory over the Phoenix Mercury averaged 548,000 viewers across four games, a 23 percent increase from 2020 (447,000 average viewers in three games) and a 42 percent surge from 2019 (386,000 average viewers in five games). The sixth-seeded Chicago Sky defeated the seventh-seeded Dallas Wings, 81-64, and the fifth-seeded Phoenix Mercury edged the eighth-seeded New York Liberty, 83-82, to advance to the second round of the playoffs. Strauss adds the league's local viewership, too, has sharply declined. They did that during the NBC days. Statista. Today's top WNBA players can earn upwards of $500,000, courtesy of last year's landmark collective bargaining agreement, which guaranteed new maternity benefits and better travel conditions. Diana Taurasi is called the Michael Jordan of the WNBA. Ever heard of her? Also, the viewership on ESPN and ESPN2 increased 11% from 202,000 views last season to 224,000. Use Ask Statista Research Service, The source phrased the question as, "In general, would you describe yourself as an avid fan, a casual fan or not a fan of each of the following? The NBA's sponsorship revenue is about 100x the WNBA's; the NBA's cable viewership is 88x the WNBA's; and the . This season represented the first time the Sky were represented in the top team merchandise rankings since 2016 thats the Candace Parker effect! If you are an admin, please authenticate by logging in again. Overall, the 2014 playoffs averaged a 0.3 rating and 489,000 viewers on the ESPN networks, up from 0.2 and 272,000 in 2013. Considering the circumstances, the WNBA will likely come away from its 2020 season content with the way it was able to connect with fans, especially from its Bubble in south Florida. And the new-age distributed sports network and brand, Overtime, reported that in 2021, OT WBB, their TikTok handle focused on womens basketball was in the top 25 of all sports media accounts on TikTok. Opinions expressed by Forbes Contributors are their own. The late 90s and early 2000s had some of the highest regular season game best attendance averages to date. This statistic is not included in your account. There have been ups and downs along the way, including a worldwide pandemic the league is still navigating this season. According to Burack, who also cited Nielsen data, TNT's slate of NBA games declined by 19 percent compared to 2019 (from 1.5 million to 1.2 million viewers per game) while ESPN's offerings . St. Louis was out shot by a total of 25-23 and went 2-3 on the power play in the win. The St. Louis Blues are averaging 3.05 goals per game, 3.64 goals against per game, 20.7% on the power play, and 76.7% on the penalty kill. For the first time in league history, the WNBA used in-game wearables by KINEXON and optical tracking technology by Hawk-Eye to generate 3D immersive highlights, which were used in real time during Prime Videos broadcast of the inaugural WNBA Commissioners Cup Championship Game. Viewership is up 89% from the 2020 MLB playoffs and there is a 3% spike from the playoffs in 2019. WNBA DELIVERS MOST-WATCHED REGULAR SEASON SINCE 2008 AT&T WNBA 2022 All-Star Game became the most viewed All-Star Game in 6 years, averaging 734,000 viewers, up 53 percent over last years event. 1 seeded Las Vegas Aces and WNBA All-Stars Aja Wilson and Kelsey Plum on ESPN at 10 p.m. (Photo by Julio Aguilar/Getty Images), Ackerman, right, after the Mercury chose her as the No. The Orange WNBA Logo Hoodie was the best-selling item on The WNBA Store for the second consecutive season. Season. We kept the scoring simple: 0.5 PPR, all touchdowns with six points, all turnovers worth minus-2 points, everything else typical of a decimal-point Fantasy league. Stats say that 66% of WNBA viewers are actually male. The four-game series averaged 548,000 viewers, according to ESPN. Draft coverage peaked at about 463,000 viewers. The WNBA is riding a wave of momentum former All-Star Adrienne Goodson believes the league hasn't seen since its early days. Data is a real-time snapshot *Data is delayed at least 15 minutes. Over the whole season, they didnt get a single situation where they were leading into the NBA or the NBA was leading into them. I was beginning to question how the Las Vegas Aces could even afford the roster they currently have: 2022 All-WNBA First-Team and WNBA All-Star MVP Kelsey Plum, 2022 WNBA Champion and Finals MVP Chelsea Gray, 2020/2022 WNBA MVP and 2022 Defensive Player of the Year A'ja Wilson and, oh yeah, now Candace Parker, too. As a Premium user you get access to background information and details about the release of this statistic. You only have access to basic statistics. WHAT a @WNBA season State of League . to incorporate the statistic into your presentation at any time. Get full access to all features within our Business Solutions. Early signs indicate the WNBA Draft Class of 2021 might have an excellent chance to parlay solid NCAA ratings not only into WNBA viewers but also lucrative sponsorships. Got a confidential news tip? Show publisher information Black History Month: Emerging Leaders | Renee Montgomery: An Owner with a Players Perspective, WNBA Draft 2023 Presented By State Farm To Be Held On April 10th. Visit ESPN to view the Las Vegas Aces team stats for the 2022 season. The Sky won their first WNBA championship after beating the Mercury 80-74. @megsterr. You cant ask for anything better than to have a 15 percent increase (for the Finals) when the NBA Finals is down 49 percent.. Game 1 (Oct. 10, ABC) was the most-viewed opening game of the WNBA Finals since 2017, registering 456,000 viewers and peaking with 547,000. The NBA's average attendance is 17,760, the WNBA's 6,535. Later in the season, the league also delivered its most-watched regular-season game since 2012, with ABC averaging 755,000 viewers for a matchup between the Seattle Storm and Chicago Sky on Aug. 15. She listed a few more stats that she said she loved, including a record 83.1 points per game and a 30% increase in cross-platform action for social media posts. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). I just wanted to reiterate that data point. Use Ask Statista Research Service. During opening weekend in 2021, WNBA viewership soared 25% versus the prior year. The three-game series averaged 848,000 viewers. This year the WNBA celebrated its 25th season and with that came exponential viewership growth across multiple categories on ESPN networks. Be an ally, be inclusive and be consistent when reporting or putting quality content out there about the WNBA. While the NBA had higher viewership numbers last summer, 68% of our fans watched the NBA versus 82% of them watching a regular-season WNBA game. Because of ESPNs commitment to the league and brands increasing desire to get involved with the leagues star players, online engagement with the WNBA continued to grow. Team Stats. As a Premium user you get access to the detailed source references and background information about this statistic. Morning Consult. (September 21, 2022). The three-game series averaged 848,000 viewers. Measuring the post-season revenue is a bit difficult, but estimating is assisted by presented viewership numbers. In particular, the deciding Game 3 of the Finals fit perfectly the formula that Lewis has observed tends to serve up the best ratings for the league. His season stats have been removed from the XFL website but are still available via the Guardians' Week 1 box score. The Christmas Day lineup netted a 10% increase in viewership, with the Dallas Mavericks and Lakers contest averaging 7.01 million viewers. And the 2021 WNBA Finals winners, the Chicago Sky, sold more merchandise on Fanatics since their WNBA title win over just two days than any other prior WNBA champ has sold in the first 30 days following a title victory. Candace Parker #3 of the Chicago Sky celebrates with her teammates after winning Game Four of the 2021 WNBA Finals against the Phoenix Mercury on October 17, 2021 at the Wintrust Arena in Chicago, Illinois. No, the NBA won't get axed. U.S. Bank joined the leagues growing lineup of WNBA Changemakers, which include AT&T, Deloitte, Nike, and Google. In addition, DICKS Sporting Goods became the largest national retailer for WNBA merchandise, and Buzzer began featuring live content and WNBA League Pass games on its mobile platform in the companys first foray into womens professional sports. The share the percentage of households with. An NBA basketball is two ounces heavier and an inch larger in circumference than a WNBA basketball. The latest figures continue a positive start to the season for the WNBA, which saw record ratings in Canada during its opening weekend, including a 325 per cent increase in average viewership. You're joking. "Level of Interest in Wnba in The United States as of May 2022, by Gender. The BarDown podcast will investigate, uncover and explore long-form stories at the intersection of sports . It fell by 35% in the key 18-48 demographic. It was the first WNBA game post All-Star Game and Olympic break airing in the afternoon on ABC. The campaign generated 9 million impressions on the leagues owned social media accounts alone, according to data provided to me by the social media data firm Zoomph. ", SportsPro, Average TV viewers of the WNBA regular season from 2016 to 2022 (in 1,000s) Statista, (last visited March 05, 2023), Average TV viewers of the WNBA regular season from 2016 to 2022 (in 1,000s) [Graph], SportsPro, September 21, 2022. As a media company, I would align with the WNBAs fan culture on social, Scott said. 1 Connecticut Sun and the No. Profit from the additional features of your individual account. The highest average was the Phoenix Mercury with 5,849 and the lowest was the Los Angeles Sparks with 1,144. If you buy something from a link on our site, Queen Ballers Club may earn a commission. According to ESPN, the 2021 WNBA Finals were the most-viewed since 2017, with an average of 548,000 viewers across ESPN networks and ABC. On the surface, it appears that the women have little argument there is no comparison between NBA and WNBA revenues but first lets understand what WNBA players want. The regular season takes place in summer from May to August and the play-offs in. statistic alerts) please log in with your personal account. The WNBA Playoffs will feature a maximum of 27 games, all available across ABC, ESPN, ESPN2, ESPNU, the ESPN App and NBA TV. But not womens basketball college or pro (according to the NCAA, the average attendance for college basketball for the 2018-19 season was 1,625 for Division I women and 5,650 for Division I men). Here's the "Sunday Night Football" viewership so far this season: Week 1: Bears-Rams, 17.64 million Week 2: Chiefs-Ravens, 19.81 million Week 3: Packers-49ers, 19.69 million Week 4:. Create your account and get enhanced access to all the latest stories. That game averaged 755,000 viewers on ABC. And though the U.S. Bureau of Labor Statistics did not []
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