The Business Unit Leader will set priorities & goals for the Business Unit Team that are aligned to Company objectives & plans so there is a singular message and clarity in priorities for the entire Business Unit Team. WebRaising Cane's is famous for its signature sauce. Session 5Cane's.docx - RUNNING HEADER: FINAL PAPER 1 The royalty At Canes, Restaurant Marketing is executed through localized Caniac Do not sell my personal infoPrivacy PolicyContact UsRSS, Raising Canes enlists its workers as stars of its latest ad campaign. We were taken aback by how quickly the platform was adopted and the joy it brought., Todd Roby, Senior Director of Communications. Learn more about Raising Cane's Chicken Fingers has now surpassed $1.5 billion in annual sales tripling in size within the last four years and more than doubling its team to 25,000 Sign up to receive texts from Restaurant Business on news and insights that matter to your brand. Field Marketing Manager - Atlanta Job in Atlanta, GA at Raising At Raising Canes, we support our Restaurants with both Business Unit & RSO support. New store prototypes, strong marketing, our digital and loyalty innovation have our franchisees operators and management team as ready as ever to execute on our growth potential, said Darin Harris, Chief Executive Officer, during Jack in the Box Inc.s Q3 fiscal 2021 earnings call with analysts. WebPromotional Strategy One of the main ways Raising Canes has integrated its marketing is through Facebook. Primary Responsibility Support Restaurants, Collaborates with Business Unit leaders to evaluate the marketing readiness of each Restaurant to establish support approach and expectations frequency and execution of touch points varies with Operator tenure and individual Restaurant performance, Train the Restaurant Marketing System to New Operators and provide ongoing training of new marketing initiatives and existing programs, Responsible for enforcing Raising Canes brand standards and Restaurant Marketing philosophies, Secondary Responsibility- Support Business Unit(s), The ALM is responsible for developing and executing business unit marketing plans that include specific marketing objectives (Sales, Customers, ROI & Brand Loyalty goals), Uses aligned to ROI methodologies to measure the effectiveness of marketing plans and recommend adjustments as needed, Participate in ongoing training of new and existing marketing programs and philosophies, Identify support needs for the Restaurants to inform RSO projects, priorities and resources, Team oriented, collaborative & culturally aligned (Work Hard & Have Fun! We have only ONE LOVE - quality chicken finger meals! ), Exercises good judgment & decision making, Problem solver, analytical, detailed & process oriented, Self-starter, organized and able to manage multiple priorities (project management), Excellent interpersonal & communication skills, Ability to establish goals and convert plans into action, Bachelors Degree Required (Marketing & Communications degree preferred) or relative experience in a field marketing role, 3-5 years of Marketing experience required, Field Marketing experience in a multi-unit restaurant /retail environment (trade area based marketing planning & execution), Knowledge and experience working with media and sponsorships including establishing new & maintaining relationships, negotiating contracts, implementing assets and assessing impact, General knowledge of core marketing concepts and competencies, Operational mindset with strong interpersonal skills, Expert time management and project organizationalskills, Acts as a role model, consistently represents & lives Canes Values, Adherence to Company How We Do Business requirements, Required to live within assigned Region, Area or Market (Home Base or Regional Office Base as assigned), Ability to Travel 50-70%; within designated area. In 2015, the business began its worldwide expansion by opening its first location in Kuwait. Target Market - CANE'S SAUCE Currently, Raising Canes is charging their franchisees 5 percent of revenue in royalty fees, and an additional 4 percent of revenue in advertising fees. Head of Social Media and Influencer Marketing in Plano, Texas The company has ONE LOVEquality chicken finger mealsand is continually recognized for its unique business model and customer satisfaction. At Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with for profit organizations) and Active Community Involvement initiatives (paid & non-pad partnerships with non-profit organizations). Mission Statement: Our concept is simple and unique we only have ONE LOVE quality chicken finger meals! You will be responsible for developing and executing a roadmap that improves our attribution and measurement, facilitates incrementality testing, and adapts to changes in the broader We always are looking for great people to join in our journey, he said. The Business Unit Leader will lead & direct the Business Unit Team. Web page addresses and e-mail addresses turn into links automatically. As we strive to achieve Raising Canes Vision, we leverage multiple partnerships to expand our global footprint while maintaining a local presence & identity through great teamwork! Teriyaki Madness had some fun with what couldve been a marketing nightmare. The Communications Manager will utilize internal communications experience to serve as the companys primary point person for all aspects of the companys internally focused mobile application platform, including adoption, engagement, planning, developing, publishing and monitoring all communications content that appears on the internally focused mobile application news articles, videos, executive communications, forums, blogs, training documents, biographies and a variety of other communications ensuring they are aligned with the Companys Vision, Mission and Culture, and are developed to Raising Canes high standards. In addition to consistently driving Customer traffic, goals will include establishing a strong brand with clear market positioning to increase brand loyalty. At Canes, Restaurant Marketing is executed through localized Caniac WebAt Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with for profit organizations) and Active Community Involvement initiatives (paid & non-pad partnerships with non-profit organizations). At Raising WebRaising Canes is on a growth trajectory unlike most concepts in the crowded restaurant space. At Canes, Restaurant Marketing is executed through localized Caniac Jack in the Box We are always interested in feedback and suggestions from our customers about our restaurant operations. Maintains full responsibility for financial performance directly impacting area restaurant operations and is accountable to all aspects of the restaurant EBITDAR budget planning, management and performance. Would you wear Waffle House sneakers? Were not directly speaking about that at all But, obviously, once we start talking about our culture and our crew members, it would eventually drive recruiting channels as well.. As we strive to With alignment from Department / Function leaders, the Business Unit Leaders will determine & direct the day to day priorities of Business Unit Crewmembers. The Business Unit Leader will set priorities & goals for the Business Unit Team that are aligned to Company objectives & plans so there is a singular message and clarity in priorities for the entire Business Unit Team. This job was posted on Sun Aug 21 2022 and expired on Tue Sep 06 2022. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. We are not an agent or representative of any employer. Roughly 2- 3% of sales goes towards marketing Cane's advertises on many platforms from social media to radio and television ads. WebMission, Vision, and Values of Raising Cane's. Communications Manager job title. Get todays need-to-know restaurant industry intelligence. The Business Unit Leader will lead & direct the Business Unit Team. family oriented. Find your B2B customer within minutes using affordable, accurate contact data from Datanyze, Raising Cane's headquarters are located in 100 North Ste 802, Baton Rouge, Louisiana, 70802, United States, Raising Cane'ss main industries are: Restaurants, Hospitality, Raising Cane's appears in search results as Raising Cane's Chicken Fingers, Raising Restaurants LLC, Raising Cane's, Raising Canes Chicken Fingers, Raising Canes, International Organization for Standardization, Web Hypertext Application Technology Working Group, Microsoft IIS Application Request Routing (ARR), Get Free Access to Raising Cane's Contacts Info. Serve as an innovation expert for internal communications tools, staying abreast of trends and tools, and providing direction and assistance on the development of new and effective ways to communicate via our current and future channels, Drive the overall editorial content strategy and calendar for the companys internally focused communications app including articles, documents, videos, photos, cultural pieces and more, Manage adoptions and all aspects of analytical data and highlight calls of action to improve engagement of internally focused communications app, Consult with internal teams, including Multimedia and Design, to drive engagement for the app, Help lead ideation and content creation targeted for our internal audiences Restaurant Crewmembers, Restaurant Managers, Franchise Partners and RSO Crewmembers, Manage the overall workflow of app content submissions and requests from internal departments throughout the Company serving as a gatekeeper for content and ensuring content is developed on time and meets Raising Canes standards, Serve as the first line of troubleshooting and counsel across the organization for app issues, solutions, content creation, organization of content and functionality of the utility, Analyze app site information, including usage trends, click-through rates, and recommend improvements to continually evolve the utility, Manage Communications Specialist dedicated to the mobile application, Manage communications between Restaurant Support Office and the Restaurants, serving as a primary point of contact and a communications gatekeeper for Restaurant Operators, Collect content/information from internal departments and write content for Restaurant Operators and Franchise Partners, Write and edit a variety of internal documents, executive communications, mass email communications and other communications, as assigned, Support the training team, as needed, to develop and implement training materials in a variety of mediums for campaigns and other program launches, as assigned, Bachelors degree required emphasis on Communications, Journalism or English preferred, 5-7+ years communications experience required emphasis on internal or field communications preferred, Solid understanding of internal communications mobile application strategy and execution, in addition to maintenance, Experience managing a Company Intranet/Internal Mobile Application or Social Media experience a plus, Superior writing, editing and proofreading skills, Advanced PC skills, including Microsoft Office (Word, Excel, PowerPoint, Outlook), Manage multiple projects and deadlines under direct supervision and independently, Effective and consistent communication with colleagues and our vendors, Commitment to highest production quality on all projects, Ability to handle stressful and time sensitive situations in a cool, effective manner.
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Psychological Entrapment Theory, Articles R